1) Know your shopperis just such an example. Its designers know that the site’s audience is female and very young, so what do they do? They prominently display dolls of Disney characters and other Disney merchandise so that they jump out at the site visitor. This helps to create the emotional response of desire in young girls.
2) Use product information to grab attention
Note how the copy touches on all the different, rich flavors of this Frappuccino and ends with the assurance that customers will be very satisfied. While you can’t, naturally, put one of these babies into your online shopping cart, you’ll likely head to your nearest Starbucks to guzzle down one of these bad boys.